Shade Tree Sites |Building Better Websites
Probably the most important thing to consider when deciding whether to establish an internet presence with a website is your email ethic.
Email is the language of the internet – if you are not willing to commit to checking and answering email in a timely manner a website might not be practical. Although, you will more than likely include a contact phone number – most internet browsers will choose to email for additional info and will expect a timely response to their request.
Second, are website updates.
A website is similar to a garden – simply planting a garden is not enough. To reap the benefits your website must be tended regularly or like an untended garden – nothing will grow. That being said, website update frequency depends on the type and purpose of the website. A website for a service company can probably get by with bi-weekly updates however, a retail oriented website may require weekly or even daily updates to keep customers returning and maximize sales potential. Whatever type of website you have – you must be willing and able to commit to updating and adding new content to the site – just having a website is simply not enough.