Shade Tree Sites |Building Better Websites
Most people understand that the internet has become a very useful marketing tool for their company services and products.
Under this pretense they primarily use the home page of their website to highlight their newest services and products – while this is very good marketing, since the home page is the first page most visitors will see and therefore services and products gain their greatest exposure on the home page, it is also important to introduce your company with at least a summary of what your company does, sells and produces.
The reasoning here is not every visitor will be a returning customer and already know what your business is about. Your website is also a very effective way of attracting new customers – if you do not include some simple information about your company they may not explore your site further.
Summary: Consider both returning customers and new visitors when designing your home page and provide information for both.